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tv   Doc Film  Deutsche Welle  September 20, 2019 11:15am-12:00pm CEST

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the state of your news live from up next is our documentary film it's looking at how plastics are choking the 7 seas our brian todd has for the entire news team thanks for being with us and we that she is with you at the top of the hour i would greatly. your 1st cloning lesson. when i'm sure is grand the moment arrives. join your ring again on her journey back to freedom. in our interactive documentary tour of an orangutan returns home on d w don't come to tang's. all
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film begins in hawaii in the middle of the pacific ocean in spite of the island's remote location it is also foreman victim to the epidemic of the 21st century plastic. on. plastic pollution is littering beaches and endangering certain spaces of animals no matter how remote or out of reach. but. in this in a bar or a tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what that. but it's certainly plastic. and jessica perelman is
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a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually will find plastic bags. and this was all coiled up in the stomach when i found it i had no idea what it wasn't all that it just did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know a shock to think that that these fish are are really ingesting this i mean. so how disbelief the scientists has found plastic in a non likely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began how this piece is.
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fish live at a depth of about 200 to 400 metres and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that we might have imagined. even swimming at these depths the long sit fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this design bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet fish. is a red. design design is a pretty well known. bottled water company. you know finding finding a label such as this and the sonics makes it that easy to determine where you know
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where it may have originated. this is always more to things than just what. is just water in the bottle. in fact sunny is one of the world's best selling water plants. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost $1000.00 bottles
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a 2nd and this mass production is creating a devastating mass pollution. in january 28th the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular economy we need to create value for that there's absolutely doable for a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . the.
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coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we travel to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nicely thank you nice to meet you yeah really welcome to the after dinner coming out of the series of the 5 s yeah i doubt i have the drivers that i wanted to run out yeah. but elmo is. historian. he's the author of a book about coca-cola a best seller it retraces the multi-nationals anti environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society with the n.s.a. massive amounts of litter piling up around the country.
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coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful. what you hear keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbug 30 throwing us away industry shouldn't be blamed for all this waste. and so this native american looking like you
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character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this ad but in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world
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designed using the exact same model and always backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan and then set their talents to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by pocatello like keep america beautiful and it seems derek
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robertson is a fan of soda. and listen closely some of his slip ups are extremely telling. and i have to be clear walking by omission gallen all things falling leaves their hair get up. as it does here we do yeah it was exciting seeing it be better there's one difference is our families something like there was no easy emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. assume that you were drinking coke or this morning is the single use a lot of plastic and the problem today i plaster on plastic packaging has a very useful function in society and we need to we need to remember that the
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problems are very feats of they are very very useful and they always leave a form of function as important as hiring again as individuals dispose of these packages so there coca-cola for example one of those. packaging rightly want to be ready to get a fiery safely amusic air what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets. over there some others are cutting you but if it is your character. who would you want to drink here i don't know i mean i'm asking you these are legitimate journalist question. my organization and scotland is my digital ok i'm fundamentally so tame committed to that will i volunteer my saying ok i want an option this course government was
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torturing us qualities and they hire experts and some companies and some companies are like. i want you want more than a call center mcdonalds bring us starbucks. most of remorse of big brand names and we had to insist since the sixty's coca-cola has been paving the way for other multinationals. but what if the soda giant really had decided to change a few months ago upon bloom king its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect the used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and
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that's on a global scale that. is absolutely doable there's a model there for the chinas and other parts of the world on how to crack. value out of plastic and get it we used to. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the
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company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giants dog and we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. your best to the whole clastic that coca-cola
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calls are new a ball is made from plants such as corn starch out of the visitors so they label it as plant pot with a green bottle logo and a leaf clover subprime but no matter the type of plastic the impact is the same why would she do plastic and back to you in a. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics so it's not 12.4 percent recycled plastic not 7 veges no it doesn't mean that we have written proof from coca-cola explaining to us in an e-mail that in reality they only used 7 percent recycled plastic sets in spite of the fact that their goal for 2015 was 25 percent that is that on closer to funding it does a difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets off 1st and foremost a market driven ploy to ensure that the consumer keeps buying their plastic bottles
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. that use an enormous amounts of plastics the recycling as a solution that they can sell to the public vulnerable for its. later the problem is that recycling is not the whole solution in fact. i thought we have reached such a high level of complex plastic production that recycling cannot serve as the only solution it's just not possible says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago amidst the massive information this document caught our attention
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it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets.
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in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game i'm well aware of this. and what is most ironic is that the returnable bottle is the actually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once and the bottles would go back to the factory where they would be washed and real used this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would
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you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm hearing it again if you have to reach your eyes to me it's nearly thank you very much for welcoming us to the center thank you thank you very much. and this gentleman is called us and done a he what of the american environmentalists agency infant many years he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles as well does a fair imitation that there are smaller. typical coke bottles about this from this big green translucent always glass. always
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flawless. and dani is referring to the beginning of the seventy's. that was when the. coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account all other environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 15 trips before it is discard is the ecological container proposed also.
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thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes significantly less than plastic. but the company would never publicly shadd this information. we put this together for them and they didn't publish it you know why they were not interested in it have everything the public see the the total picture. why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic 2 days of awful i watch them slowly introducing the plastic bottles serialised that 10 eco plastic bottles playlist and one last bottle. with this advert for its new plastic bottle released in 1975 coca-cola various
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aston dani's report once and for all. its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste
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there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against because it's system want as the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with those ways. let's recap in front of the cameras coca-cola and c.e.o. promise is a world without waste that's our objective. but behind the scenes the american company is doing everything in its power to last to any alternatives to plastic like the returnable bottle i think obviously. after months of negotiations with the
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american multinational we have a meeting at the headquarters of coca-cola france for an interview with. the vice president of the company michael goldsman has travelled from the united states to on so all questions will he has worked with coca-cola for 21 years he's in charge of global policy and environmental sustainability and he's a french speaking. good apostle test of what's the percentage of recycled plastic that coca-cola is currently putting in its bottles worldwide. global scale we still have a lot of work to do there at 7 percent didn't we really well because dosing in 2008 the coca-cola group had been aiming to put 25 percent recycled plastic into that bottles by $2015.00 it's now 2018 with and without. from that target the proportion of recycled plastic is just 7 percent how and why did that happen. because
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it was very difficult and you're right we didn't reach our goals we are aware of that and we know there's a margin for improving our performance with our new strategy we believe that we can get there. i wanted to go we can agree you're very far away this is true that god i agree that we have a long way to go but we just launched this strategy in january and we're now only in july. so coca-cola has been working on a real policy or at least that's what you've been saying since january 28th seen on the empty cable that we've been involved in collection and recycling systems in lots of countries we invested in france in 2012 so it's nothing new for us but yes our new strategy was launched in january 28th on the a degree does we have you seen this document we yes but it doesn't reflect our current strategy is your sales it's a coca-cola document of your 2 old documents that i do years old from 2016 it's only 2 years old and that is our new strategy was launched in january of this
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document reflects my view our current strategy know our current policies. just in just one question so it's a fair christoper to still your lobbyist in brussels where yes so has she remained distraught it's changed yes it's changed give us the new chart she knows i don't have a chart to give you all those authorizations so you've changed radically in 2 years you were fighting against this measure back then now you were all for it what was the turning point on a on communique we were in contact with 3rd parties all the time we're communicating all the time and we are regularly in rio evaluate our policies all know pretty t.k.o. we came to the decision that now is the time to really invest euro the actions we've carried out on the ground really demonstrate that we're sincere. that we're convinced that we can do it on a call thank you konkona fair. on the one hand you tell me yes we were sincere but we didn't succeed and then on the other hand you have this strategy that should
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have remained a secret. so i have doubts about your sincerity when you look at it as a way to evaluate what was i said whatever you're allowed to have doubts i ask both you and your public to look at our actions from now on look at what we plan to do and to use that to judge us and sarah t. . before judging their actions let's take a little trip to. the unforgettable turn the need. we travel to tanzania a country in east africa known for its incredible landscapes unspoiled beaches and the best so far is in africa. however what this promotional film does not specify is that tanzania is also the
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incredible land of coca-cola. here everyone waits for red and white buses hoops alongside reginald white wools and in the playground children play around red and white the logo is everywhere so off there a while you was stopped noticing at. all. the good news is that in this country you can still find coke bottles made out of reusable glass but this will all soon be over. what the american company is doing in tanzania what it did in the united states 50 years ago replacing the glass ball. those with plastic ones. guts what is going on behind these walls inside one of the poor coca-cola factories
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in tanzania. all guide is james muller about the manager of the new production line a production line which only makes plastic bottles today they're producing bottles of phantom one of the numerous brands inside the coca-cola group. everything is automated and the equipment is brand new the bottles of fill behind this window. and the call up by. the 3rd.
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is the fix all done for the under the pocket book but return in the long haul i've been out of the. $86340.00 bottles in 2 and a half hours that's a lot of plastic we did the calculations that 10 bottles a 2nd and that's a young mom production line in one of the factories in the country. 5 years ago this factory only fabricated glass bottles but on the day of our visit the production line for glass bottles is almost at a complete standstill. but there was still the think there were. apart from plastic allergy view where you are. doing it but the trick apart from those who are given to you in terms of positive that
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don't stop us it's good to feel good. about. the aesthetic perhaps but the choice of plastic is essentially unless you glass bottles they are sticky hope of a good time of the book. but for me i don't care about the guitar i'm only kidding for sure. what our guide is trying to say is that plastic doesn't seem to be a problem for the environment in tanzania so it's come back to business to everyone now i think as a business perspective so if the political will to. defend the cycle. now that our factory visit is finished we can finally show you the wonders of the unforgettable tanzania. unforgettable time that only.
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here are the real results of coca-cola this famous recycling business and just by looking at the waste collectors we were told about it's clear that the recycling business is 1st and foremost a poverty economy. is 50 years old and has 3 children that she is raising by herself. to feed her family she collects plastic on the beach. but not the best a half hour south dakota most sought after i don't miss our models that look like this even the ones made out of hard plastic that they're always on the phone and but i collect a mix of both of those over the top of them but i haven't found many yet i don't have. evidentially death sunny is also leaving its mark in tanzania.
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by working 8 hours a day can collect up to 20 kilos or bottles at $250.00 shillings a keynote that's $0.10 she earns less than $2000000.00 records and that's on a good day. that limits him on this i do this to earn a bit of money by this but don't believe for a 2nd that you can make a living from it doesn't want to still that can and i spend a lot of time doing it and as the past few years have been difficult the prices have dropped a lot and i need to conduct a sabbatical. why the price is down to less because there's too much plastic. too much plastic and too many people like mata who collect empty bottles just to scrape by.
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to bear witness to the most unsustainable side of this savage recycling economy we head to the largest tape in the land die. our salaam the economic capital of the country. every time a truck arrives to unload waste it's the same frenzy. but not the full got a little cup last exacts and plastic bottles like i might like these ones. if you
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will but it's not for these times of darkness the ones that are clean are transparent and made out of hard plastic what was your board and where better but you really have to search for what you know because they're not easy to find you not sure got them. at h. the model moon has already spent 2 years rifling through waste in search of plastic that's more than enough to know that there is only one move to the recycling business here i'll need the strongest to make it. could all go where you'd wish that were exhausted but we're prisoners of the system by being impose the prizes and once one of us accept them we all have to go along with it or not. it's time to clean the windscreen and head elsewhere.
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we go to meet the people who dictate the roar on the new market for recycled plastic. we find them in the suburbs of dar es salaam. these are the companies who buy plastic bottles this one is the largest in the country. before coming here we never would have imagined filming anything quite like this. a mountain of empty plastic bottles that you have to climb with 70 kilograms on your head.
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at 1st we are almost fascinated by this blue mountain and the incessant coming and going of climbers all smaller than their loads. but then we talk to the workers. yeah but what's the biggest problem here is the sound. i swear it's the sound. you can't imagine how dirty it gets we have to gather everything with our bare hands. at the foot of the mountain these workers begin their final sorting session they put the colored bottles and plastic bags to one side. they put the clear bottles into launch pads these bottles then go through these machines to
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be reduced to small pieces before they can be recycled. and. until very recently the company exported this plastic to china the largest buyer of recycled plastic in the world this is what the side manager is about to explain to us. yesterday when i was working and asking for collectors. then you're about to tell me the price went down a few months ago the way down the wise saying that the night tool by this time we will. see the same back in the east bank will be radically recalled because there was no knowledge you know my kid. in 2017 china announced that it no longer wanted to be the world's largest rubbish bin and that they would stop in porting used plastic from january 28th. this decision led to the
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collapse of the recycled plastic market our precarious business and an economy that rests entirely on the backs of the most vulnerable. back at the coca-cola headquarters we speak to michael goldsman the vice president of the company again. true little ticket because i'd like to show you a few clips from the last country we filmed and take a look. see. this is terms of if you have a banana we yes coca-cola 6 years ago coca-cola didn't sell the single plastic bottle in tanzania only saw glass bottles they were on a deposit scheme but they have the know the coca-cola factories in tanzania mainly making caustic bottles list why was not decision right. no matter because of the
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consumer count as i explained to you there are advantages and disadvantages to all types of packaging for the consumer is also interested in the portability of a drink but b. they do both he was at that so it's the consumers fault that you change to plastic also matter it was our choice to respond to the demands of the consumer but that means that we also have a responsibility to put certain systems in place which we plan to do now to ensure these bottles are collected to say we're taking a look at this and you get you change from glass to plastic 6 years ago why didn't you put the collection system in place then what matters is that we're doing it now and in a fair know what matters is that you didn't do it for 6 years best if you change to plastic without the necessary collection of recycling systems in place. overall today we have a new strategy a new policy we want to build and create a circular economy that the economy circular the body of the economy by circular economy us centrally mean the recycling business as
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a whole. i want you to listen to a few statements want to show you what the recycling business currently looks like in tanzania. gaddy. i'm doing this to earn a bit of money but i don't believe for a 2nd that you can make a living from this. what do you think notebook can have all of the parts bottles still have value after they've been used a trade or v. v cover where you when you see these clips do you not think coca-cola made a mistake in tanzania and. i feel like looking at those clips and their body guards we're aware of the concern about plastic and we're currently putting a system in place that responds to that concern for you as gold plated you can you tell me what you've actually put in place in tanzania as a motive you actually invested water to develop to stop scenes like this. but haven't launched the project yet we have plans to put me on on i think also no
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investment. we haven't invested anything yet and we're in the process of bringing the same model that we created in south africa to tanzania me but we have to come back to it in a year to see what we put stablished on the ground level. of a world without waste those are the words of your c.e.o. do you really believe that a world without plastic is possible. no i don't see a world without plastic of what i see the advantages of plastic it's portability it's carbon impact of thought we're conscious of the negative affects and that's why we need to put certain systems in place to manage it correctly archy for metal justice system for sure i corked them up with coca-cola you can still taste the feeling in plastic bottles 0 waste does not mean 0 plastic and the promise of a circular economy is very far away to conclude our investigation a single statistic will suffice during the length of this film nearly 13000000
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bottles of plastic will have been sold by the coca-cola group throughout the world . and. the w.c. top show strong opinions clear as issues from international perspectives young people worldwide are gathering evidence expected to be the longest in the current protest in history will their strike jolts politicians into action to address the climate crisis and read the book that's our topic of. pushing the current. system to its people. it's all
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happening coach of british. tour linked to news from africa and the world. your link to a section in stories and discussions hello and welcome students african program today from sunny germany from the news of easy to our wild website d. deb and it comes to much africa. join us on facebook at g.w. . when your governor crossed the globe. to play. live. from somalia live around the world. urgent assistance. starts october.
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the be. this is the the video is coming to you live from above and demonstrations and strikes are underway and around the globe calling for climate action the rallies are taking place in cities in towns in some 150 countries demonstrators want to world leaders to do more to protect climate we've been taking you inside the photo has a clue.

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